tag:blogger.com,1999:blog-8711985.post7290030677665889006..comments2024-03-05T05:38:22.024-05:00Comments on Left at the Gate: Rock and ABRollAlan Mannhttp://www.blogger.com/profile/12570505944559196118noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8711985.post-80639892635166581232013-03-12T00:19:07.862-04:002013-03-12T00:19:07.862-04:00I can hear one of the young ones saying."Why ...I can hear one of the young ones saying."Why do we have to pay for the past performances?,we shouldn't have to pay for this"<br /><br /><br />And what is this 30% takeout?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8711985.post-26126773426926062052013-03-10T12:52:28.396-04:002013-03-10T12:52:28.396-04:00Good for them for trying something different. But ...Good for them for trying something different. But the key is the ability to evaluate it's success or failure. Without that ability it becomes just an exercise of spin....Eric Potecknoreply@blogger.comtag:blogger.com,1999:blog-8711985.post-12760725233203868102013-03-09T13:30:00.761-05:002013-03-09T13:30:00.761-05:00Fair points. But marketing is expensive, and it...Fair points. But marketing is expensive, and it's a chance for direct outreach to people attending racetracks on big race days; up to them to execute an effective strategy, and for the PR guys to back it up by scoring some press coverage. This particular stop is taking a shot; be interesting to see what kind of reception they get. But SXSW has grown a lot from its indie roots as Dana points out.<br /><br />I wonder too how much they're spending to get those Derby preps on TV. Think we could have a fair debate as to whether they'll get more bang, relative to the spend, out of this or from Derby preps on the NBC cable network in the 6 to 730 PM slot on Saturday nights.Anonymoushttps://www.blogger.com/profile/11074802013115594148noreply@blogger.comtag:blogger.com,1999:blog-8711985.post-52710625791646951872013-03-09T11:22:48.265-05:002013-03-09T11:22:48.265-05:00And whether those indie types will connect with or...And whether those indie types will connect with or shun the "enthusiastic brand ambassadors," although I suppose there are plenty of non-indie types at SXSW too.dananoreply@blogger.comtag:blogger.com,1999:blog-8711985.post-78081494465520595492013-03-09T10:00:13.724-05:002013-03-09T10:00:13.724-05:00The question isn't whether it's a good ide...The question isn't whether it's a good idea, it's whether it's worth the $500,000 investment.Anonymoushttps://www.blogger.com/profile/13554792681227665669noreply@blogger.com